The promotion of Romanian food products on foreign markets, but also of the innovative products are on the list of the 2012 priorities of the National Export Strategy, which was drawn up by the specialist directorates in the Ministry of Economy, Trade and the Business Environment (MECMA).

"We have established in the 2012-2016 National Export Strategy and in the one that was drawn up by zones that 2012 will be the year of promoting Romanian food products and creatively innovative products with high added value. On the basis of this strategy we have made a plan for taking part in Alimentaria 2012 together with the Romanian Centre for Promoting Trade and Foreign Investments [CRPCIS] and with the partners in the business environment. It is Romania's most important participation so far, both as number of companies and as area," deputy managing director of the MECMA Directorate General Trade and International Relations Cristian Cutas told Agerpres.

He made it clear that the dynamics of the fair was twice as much in 2012 from the 2008 and 2010 previous editions of Alimentaria, which Romania also attended and where it had a national pavilion. "Even if we are at a time when many European Union countries are hampered by this economic crisis, one can see the interest taken in this kind of food both by experts and by the public at large. At the end of every promotion action and at the end of this exhibition, we are going to centralize the number of contracts we have signed, the number of new partners as well as the estimated value of the contracts planned for export," said Cutas.

In his opinion, Spain is an attractive market for exports to be made by Romanian producers as they can offer their own products not only to the Romanians living in Spain, but also to distributors. "From the discussions with the partners in the private sector, with the representatives of Romalimenta, one can infer that Spain is a good market for the Romanian companies as their interest goes to two aspects. The first one is connected with the large communities of Romanians who opened shops to commercialize these products and the second target would be for the big distributors, who have been increasingly interested in Romanian products of late," said the MECMA managing director.

Read more HERE.

The Romanian Food Service Magazine is the best way for suppliers to show their products to the local restaurant operators. Book an advertising space in Gastromedia magazine and get the free chance to show your offers in articles regarding your products.

 This month’s topics:
- freezing & refrigerating solutions,
- commercial vehicles,
- air conditioning & purifying equipment,
- food serving lines,
- diet food,
- fruits & vegetables,
- pasta,
- beverage vending machines.

If you intend to promote your solutions amongst the Romanian operators of restaurants and catering units, we will publish your offer for free in a dedicated article. All you have to do is book an advertising space within the magazine and answer a few questions about the products, equipment or ingredients you are offering. This way, your message will get to more than 13,500 decision makers in restaurants and food service units across Romania.

Let us know the type of solution you are providing and we will send you a few questions regarding your products. Your interview will be published for free, along with the ad you book on a special offer.

To find out the special advertising rates we have prepared for you please contact us via e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or telephone +40 266 219392.

La Poma, the charming location situated in La Rambla, right in the centre of Barcelona, starts from the concept of hotel and goes far beyond it, becoming a multipurpose and multifunctional location.

For the creation of this innovative concept La Poma chooses the style and expertise of Costa Group, the Ligurian design and shop fitting company. Costa Group creates a location that changes during the day, with a wide offer that meets the client's needs and expectations. Infact, La Poma is not only a hotel but also a restaurant that offers authentic tastes and recipes of Italian culinary tradition, a place where you can feel like home.

The location is a bulwark of made in Italy in one of the most cosmopolitan and avant-garde streets of the world, visited by thousands of tourists every day. Together with the culinary offer including Mediterranean delicacies prepared in front of the clients, the modern design and the attention to details make the difference, creating a “must” not to be missed.

La Poma, a convivial and modern place that you cannot miss if you want to live the best in Barcelona.

Romanian restaurant operators can read the whole story about La Poma in GASTROMEDIA, the Food Service Magazine.

Studio, design & project: Costa Group, Arch. Luigi Benvenuti

La Poma, La Rambla 117, Barcelona

Photo: costagroup.net

International Monetary Fund (IMF) approval is improving the risk rating on investing in Romanian sovereign debt and should woo back investors, according to French banking group BNP Parisbas, quoted by Bloomberg.

Last week, the IMF cleared the release of the next tranche of funds following an IMF mission to review Romania’s stand by agreement. The IMF also released a statement declaring that the leu, Romania’s currency, was slightly undervalued. “The IMF’s comments about the undervaluation of the leu were particularly helpful in restoring confidence in leu assets,” said BNP analyst Bartosz Pawlowski, quoted by Bloomberg.

According to the Bloomberg article, the IMF’s approval has pepped up confidence in Romania, which has been severely hit in recent months by the ongoing political crisis. The leu has recorded numerous lows, which according to commentators were a reaction to the political situation in the country, where the president is still suspended, even after the presidential impeachment referendum.

Source: www.romania-insider.com

The hospitality and food service industry is one with great potential in the emerging EU countries and Romania is one which still has a lot to invest in its catering services and tourism. Suppliers of ingredients and equipment in the field also have a unique chance to improve their sales on the Romanian market by advertising in GASTROMEDIA, which is the specialized magazine for the food service specialists.

The magazine appears once at each two months, bringing fresh information about the latest trends in terms of technology, equipment, ingredients and business ideas. More than 13,500 decision makers representing catering and food service units, hotels and restaurants, bars, pubs and coffee-shops. GASTROMEDIA has been s a well-known media channel amongst specialists in the food sector and hospitality industry for almost 7 years now. Click HERE to find out more about the magazine’s target, topics and distribution.

The publication is a great support for the marketing strategies of local and foreign suppliers of any king of solution dedicated to the food service industry. Next to the print version, there is also an on-line platform, with a Newsletter service attached, which is designed to keep the readers updated in real time with everything that moves in the food service and hospitality industry. The www.gastromedia.ro users can also access the e-version of the magazine. Our subscribers’ database has been continuously developed, now reaching over 6,800 people who receive our weekly newsletter.

We help the suppliers trying to enter the Romanian market with special advertising rates and free bonuses like PR articles on our website and in our Newsletters’ content.

For further info on how we can help you increase your sales on the Romanian market, please contact us by e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it., or by phone: +40 266-219.392.