Increase Profits: Knowledgeable Servers Sell More

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Friday, 11 July 2014 09:58

Increase Profits: Knowledgeable Servers Sell More

Your servers are one of your restaurant's most valuable assets. In fact, servers are often the only people who actually talk to your customers—which means they're one of your few chances to make a great impression. But servers have to do a whole lot more than just take orders. Knowledgeable servers who truly know their stuff have the power to boost your sales and increase profits. So what are a few things you should make sure your servers know? Read on to find out.

The menu.

The biggest thing your servers should know? Your menu! It's important for servers to understand everything on your menu inside and out. They should be able to recommend dishes in every category, suggest entrees and drinks that go well together, and explain exactly how much everything costs.

Ingredients.

Today's customers care about what's in their food, so your servers should be able to brag about which of your ingredients are locally sourced or organic. In addition, one estimate shows that 12 million people in the U.S. have food allergies. For these customers, not knowing what's in their food can be a matter of life or death. If your servers are knowledgeable and confident about what's in your food, you'll have a much better chance of increasing your sales to customers who have allergies or dietary restrictions.

Source: www.restaurantnews.com

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